Well that isn’t because you’ve not watched any TV recently. Nor is it because you’ve been on a desert island for the last few weeks. It’s not even because you don’t like Apple as they march towards global mobile domination!
Simply they didn’t have an advert! Can you believe it? No advertisement on TV, radio or press.
How powerful is Apple and their iPhone product if they don’t even need any form of traditional advertisement to achieve something like 10million units in the first 3 days of launch?
It’s really interesting that Apple decided not to have any advertisement this time around. It is a clear statement that Apple believe the power of social media is more valuable to them in generating awareness and sales that any form of traditional media.
Apple has become renowned for the launch of their products by unveiling them on stage in front of a room packed full of press and techies; giving out freebies for the leading independent technology review sites and then; letting articles and customer reviews go viral.
Social media is the new platform for driving awareness of products and services. It would be a mistake to think that a few posts on Facebook will make a difference. A well laid out strategy across all social media is where some real opportunities exist. Blend in a mobile app and you begin to create the “perfect storm” for success.
I’m not saying that you would have the same impact as the iPhone 6…the demand for knowledge about that product is huge but there are people out there that are looking for legal services that embrace social media and use all the technology available through their smartphone.
Internally, the app has freed up the solicitors’ time without reducing the standards of work. This means the clients that cannot use the app do not have to wait as long for an appointment with us. Essentially, inCase has benefited all clients, not just those who own a smartphone...Patrick O’Hare – Managing Partner, Paschal O’Hare Solicitors
There are many benefits to the app, including improved efficiency internally and streamlined communication – but by far the biggest benefit is the enhancement to our customer service.Rachel Stow – MD, Thorneycroft Solicitors
Our main priority is to provide the best client experience throughout what can be a stressful time – buying or selling a house. This app does all that and more!Adam Cheal - MD, Fletcher Longstaff
Here at Sweeney Miller we understand that moving house can be an unnerving prospect and one of life’s more stressful experiences, so we take every step we can to ensure our clients are happy and informed throughout the process. inCase is the perfect solution taking our customer service to the next level.Paul Miller - Managing Partner, Sweeney Miller Law
Integration with our case management system was essential to avoid driving up operational costs within the firm. In fact, these have lowered, with the automated messages we are now able to send clients, updating them on their case within a split second.Sucheet Amin – MD, Aequitas Legal
I was reassured to hear the Apps features worked within the SRA guidelines for client conduct and I felt even more confident about its suitability when I found it was originally developed for a practice with similar beliefs to my own.Bruce Hatton – MD, Hattons Solicitors