Like any competitive market, law firms focus significant effort converting prospect clients to justify all
their marketing activity.
Jefferies Solicitors in Manchester have taken this challenge and broken down incumbent systems to
drive higher conversions and improve customer experience through the use of the inCase Mobile App
The firm traditionally relied on software through their case management system that provided a digital
signature platform. While that platform served a purpose, the firm found that client experience was
weak and conversion rates weren’t particularly strong.
Assessing the benefits of inCase as a platform determined that Jefferies would ease existing clients onto
the app to learn more about their experience before creating a plan to use the app to convert prospects.
After an initial period where clients were highly engaged and noticeable data showing a faster response
rate from clients generally, Jefferies created a specific plan to use inCase as the sole method of
converting their client prospects.
Launching the plan in March 2019, 21% of client prospects used inCase to sign up with the firm. That
more than doubled in April 2019 to 48% and by the end of May 2019, the overall conversion rate
reached an incredible 75%.
Managing Partner, Michael Jefferies said, “The results achieved from using inCase to sign up clients
is more than we expected in the first couple of months and to have now hit 75% is absolutely fantastic!
It is a great start and we haven’t even fully implemented our plan so we know those numbers will go up.”
Dave Wise, Practice & IT Manager at the firm commented, “inCase is easier to use than the previous
digital signup platform for us and our clients, so there will be cost savings in terms of our staff time as
well as fewer ‘lost’ clients. With the results we’ve seen using inCase, we’ve totally stopped using the old
platform and I’m confident we will continue to see more savings in the future.”
Michael added, “With the new features that inCase have developed we will be able to use the app more
widely across the firm, even into our Clinical Negligence department. We will also be able to let the
platform handle sensitive data like medical reports given the security that it offers.”
Steven Goulding, Client Service Director at inCase said, “Jefferies is a prime example of just one of the
benefits that inCase can bring to a firm. Client conversion is so important and working closely with Dave
to help them get the most out of inCase has been rewarding for us as much as it is for them. I’ve got no
doubt that with the new features coming online to them soon they will continue to enjoy all that inCase
has to offer.”
Internally, the app has freed up the solicitors’ time without reducing the standards of work. This means the clients that cannot use the app do not have to wait as long for an appointment with us. Essentially, inCase has benefited all clients, not just those who own a smartphone...Patrick O’Hare – Managing Partner, Paschal O’Hare Solicitors
There are many benefits to the app, including improved efficiency internally and streamlined communication – but by far the biggest benefit is the enhancement to our customer service.Rachel Stow – MD, Thorneycroft Solicitors
Our main priority is to provide the best client experience throughout what can be a stressful time – buying or selling a house. This app does all that and more!Adam Cheal - MD, Fletcher Longstaff
Here at Sweeney Miller we understand that moving house can be an unnerving prospect and one of life’s more stressful experiences, so we take every step we can to ensure our clients are happy and informed throughout the process. inCase is the perfect solution taking our customer service to the next level.Paul Miller - Managing Partner, Sweeney Miller Law
Integration with our case management system was essential to avoid driving up operational costs within the firm. In fact, these have lowered, with the automated messages we are now able to send clients, updating them on their case within a split second.Sucheet Amin – MD, Aequitas Legal
I was reassured to hear the Apps features worked within the SRA guidelines for client conduct and I felt even more confident about its suitability when I found it was originally developed for a practice with similar beliefs to my own.Bruce Hatton – MD, Hattons Solicitors